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The Hidden Inclusivity Issues in Fertility and Pregnancy Apps

Learn the hidden inclusivity issues in fertility and pregnancy apps and why designing for real journeys matters. This guide covers loss, family structures, cultural context, financial realities, and life circumstances that most apps overlook.
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The Design Investments That Actually Help Early Stage Founders Raise Funding

Learn which design choices investors actually notice, what early stage femtech founders should prioritize, and how to avoid wasting runway on the wrong design work. Discover the signals that make your product feel credible, user grounded, and pitch ready.
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How to Design Kid Safe Digital Platforms That Earn Parent Trust

Learn how to design kid safe platforms that parents actually trust. This guide covers trust signals, safety patterns, UX choices, and common mistakes that make or break the parent experience. Perfect for founders building products for young children.
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How Much Privacy is Enough? Designing Trust into Female Health Apps

Learn why privacy needs to be visible inside femtech apps and how to build trust through design. A breakdown of the three levels of privacy users expect.
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The Bee That Started It All: Punto Pediátrico’s Brand Story

Learn how Punto Pediátrico’s pediatric brand design used a bee to symbolize care, trust, and community while creating a warm and human experience that families instantly connect with.
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Freelance Designer vs. Agency vs. In-House: What's Right for Your Family or Fem Tech Startup?

Discover which design model fits your femtech or family tech startup best: freelance, agency, in-house, or the new boutique studio model.
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Designing Family Products for Single Parents (Who Everyone Forgets)

Many family-tech products overlook single parents. Learn how inclusive design can make your app work for every type of modern family.
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Pink, Empowering, or Clinical? How to Brand Your Femtech Product

Discover how to create an inclusive, trustworthy femtech brand that connects with real users—not stereotypes.
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Your Femtech App Looks Like Every Startup That Sold User Data. Here’s Why That Matters

Many femtech apps unintentionally signal mistrust. Learn how design, tone, and onboarding choices affect privacy, user confidence, and lasting engagement.