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Femtech founders often showcase polished screens but miss what investors actually evaluate. Discover the investor presentation mistake that makes women’s health and healthtech products look amateur and how to present UX as credible, fundable infrastructure.

Learn how to design safety features in parenting apps that build trust, reduce alert fatigue, and support families without overcontrolling users.

Femtech products often overbuild features instead of adapting to fluctuating energy, mood, and capacity. Explore how designing for hormonal reality improves trust and retention.

Not sure whether to hire full-time, project-based, or on retainer? Here’s how to tell when a design retainer makes sense for growing Femtech and family startups.

High churn in DTC wellness brands is rarely a product issue. It’s a post-purchase design problem. Learn how retention-first design drives repeat purchases, trust, and long-term growth.

Hiring a femtech designer isn’t just about visual skill. Learn what founders should look for beyond portfolios, including trust, judgment, research mindset, and lived context.

Many family tech products are shaped by edge cases and so-called power users. This article explores why that approach often hurts adoption, trust, and retention for real families, and what to design for instead.

How to design a brand that resonates with different audiences while staying coherent and trustworthy. A perspective on family tech, B2B2C products, and building brands that last.

What to invest in, what to skip, and how to think about design when cash is tight but credibility matters.