Go from overwhelming and clinical to a brand women and moms recommend to their friends.
Brand, web, and app design for women's health and wellness brands.
Trusted by brands like
We'll help you impress investors, get more sales, and make a real difference for your customers.
Everything your brand and product experience needs, under one roof
Our latest work
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You deserve a brand that looks like where you are going, not where you started.
I have been designing for over 20 years across advertising, branding, web, and product design, and what felt like a lack of focus turned out to be exactly what my clients needed: someone who can see the whole picture, not just one piece of it.
A few years ago I started working with women's health and wellness brands, and something clicked.
A lot of the things I had dismissed as me overreacting, the pain, the exhaustion, the feeling of not being heard, turned out to be real. The female body has been misunderstood and undertreated for a long time, and we have been paying the price for it.
When I became a mom, that became impossible to ignore. I felt more in tune with my body, with my hormones, with what it actually means to be a woman, and I knew I had to stand up for myself because the system wasn't going to do it for me.
When I came back from mat-leave, I made the deliberate choice to focus here. If I can use my design skills to help brands that are making a real difference for women, brands like yours, that is more than enough reason to show up every day.
As a designer, what I offer is not a logo or website in isolation
As a designer, what I offer is not a logo or a website in isolation. It starts with understanding where your brand stands today, what is working, what is not, and what is missing, and from there I put together a roadmap that gives you a clear plan for making everything work together.
From there we move into execution: brand identity, packaging, web design, or app design, depending on what your product needs. Everything is delivered with a brand guide so you always know how to use it, and nothing gets designed without a strategic foundation behind it.
The result is a brand and product experience that feels intentional, consistent, and ready to grow, in as little as six weeks.
Frequently Asked Questions
What's the typical timeline for brand and/or web design projects?
It depends on the scope, but for a complete brand and e-commerce design project, you're typically looking at around 14 weeks from kickoff to delivery
How do you handle revisions?
Every phase includes at least two rounds of revisions, with enough time for you to review thoroughly without slowing down momentum.
What platforms do you build on?
I mostly work with Shopify and Instant for e-commerce and Webflow for other websites, but I'm familiar with most web builders.
Why should I hire you? What makes you unique?
Most growing brands feel like a patchwork of different designers and different decisions. We fix that. We make sure your brand and digital experience finally feel cohesive. And because we work exclusively with women's health and wellness brands, we understand your audience and your challenges inside and out.
Who owns the rights to the content produced?
You do. Once a design is approved, full copyright transfers to you.
Can you help with other things like packaging design, email design, or pitch deck?
Yes. Beyond brand and web design, we also offer packaging, unboxing experience, email, social media, pitch deck, investor deck, and event and trade show collateral design. If something falls outside our scope, we have a trusted network of providers so you are never left figuring it out on your own.
How do we get started?
Simply click on the Get Started button below.
Ready to Get Started?
Whether you need a visual identity that looks as good as your product, a website that tells a better story, or an app that keeps users coming back, just click the button below and let's find out if we are a good fit.
