Sister Yoni
Sister Yoni is a body lotion brand for women navigating hormonal transitions, like pregnancy or menopause. They needed a visual identity that matched the quality of their product and could carry them beyond Amazon.
Services
Brand Design
Packaging Design
Marketing Design
The Result
Sister Yoni had strong sales on Amazon, but little recognition beyond it, competing against everybody on a platform built for exactly that. The foundation was solid, but the identity needed polish: the colour palette lacked contrast, labels looked nearly identical, and with more products planned, they needed a system built to scale.
The approach
We polished the logo and built a full logo suite, along with a new colour palette with real contrast and room to grow. Packaging was redesigned so each product stood on its own within the family. We also developed two illustration systems: raw ingredient sketches reflecting the brand's evidence-based, botanical-forward positioning, and hand-drawn illustrations of women as themselves, a strategic choice for their marketing, guided by curated and AI-generated reference imagery. Everything came together in a brand guide so Sister Yoni could apply the system consistently going forward.
"The challenges we faced included trying to find a partner who could take us in a direction that was fresh, innovative, and elevated. We had a lot of trouble finding someone who could truly have the vision to both create something that was resonant and execute it in a way that was elegant and efficient."
Co-founder OF SISTER YONI
The Result
Sister Yoni came out with a brand system built to grow past Amazon: a polished logo and full suite, a new colour palette with room to scale, a text style system where there hadn't been one before, and two illustration systems giving the brand its own visual language across packaging and marketing.
"Working with Pili, we were able to take a broad lens toward brand strategy, talk through the ethos of our brand, and translate that into a narrative and a brand feel that feels authentic, true to who we are, and is also beautiful and elevated. I would recommend other founders work with Pili that need a creative partner who can think through creative direction, iterate and pivot where needed, and also have a cohesive vision towards execution. I can't recommend her more highly."
Co-founder OF SISTER YONI
Ready to Get Started?
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