Early Reveal
Early Reveal is Canada's top at-home DNA gender prediction test, with results available as early as seven weeks, plus a screening test that can flag potential conditions by week ten. They came to us because their site felt too clinical to connect with the moms buying from them, and they needed help figuring out what "storytelling" actually meant for their brand.
Services
Brand refresh
Web design (e-commerce)
The Result
The site leaned so heavily on the science that it started working against them, creating distance instead of the trust they were going for. They believed that lack of storytelling was behind their high bounce rate, which was hurting their ranking on Google.
The approach
We refreshed the brand, keeping the logo but shifting the colour palette away from the expected pastel pink and adding typography and iconography that felt warmer. We then restructured the homepage and two product pages, and gave copy direction to balance the science with the emotional weight of the decision.
"The new layout and design of the website really helps tell our story better by showing off the storytelling aspect as well as the scientific aspect. Given that we're a really emotional driven product, it was important for us to work with someone who can grasp the idea of what we do and showcase it to our clientele."
Dany Sabraoui, Co-founder, Early REVEAL
The Result
Early Reveal now has a brand that feels more human and more connected to the moms it's built for, along with a solid foundation to test, learn, and refine based on real customer feedback.
"We can tell that the experience of our customers is elevated and that the customer experience on the website has been made easier."
Dany Sabraoui, Co-founder, Early REVEAL
Ready to Get Started?
Whether you need a visual identity that looks as good as your product, a website that tells a better story, or an app that keeps users coming back, just click the button below and let's find out if we are a good fit.
