Ñustas
Ñustas is an e-learning and coaching platform helping Latin American women navigate career transitions, whether that's a strategy to return after maternity leave, changing careers, or working toward a promotion. As the business evolved, their branding no longer reflected who they'd become, and too much of their day-to-day still ran on manual work, so they came to us to build something that would let them work smarter, not harder.
Services
Brand Redesign
Web design & development with e-commerce components
Landing page design & development
The Result
Every offer Ñustas sold was handled manually, invoicing, payments, follow-up, all by hand. Their brand hadn't kept pace with the business either, and no longer reflected who they'd become.
The approach
We started with brand strategy to align the three co-founders on where the business was headed. From there, we built a visual identity centered on transition as a non-linear journey, colorful and playful, yet professional and grounded. We designed and developed a custom website in Webflow, flexible enough to turn programs on or off as needed, with tutorials and a brand guide so their team could apply the identity independently.
"[Pili's] attention to detail and [her] openness to receive our questions and help us learn and figure it out. The workshops were especially impactful, it was the first time someone held a space for us, founders, to reflect on what we wanted to create and our why."
Lorena Carrasco, Co-founder, Ñustas
The Result
Ñustas now has a platform that sells while they sleep, with bookings and payments fully automated. Just as important, the brand and website finally look and feel like Ñustas.
"We have a brand that really captures the essence of Ñustas, and a website I feel proud to share and my customers love. As a business owner, I love having everything automated, right up to the point where the money reaches the bank. It's a true time-saver. The design absolutely blew my mind, I couldn't believe how well and beautifully you captured Ñustas' essence and our evolution as founders and as an organization."
Lorena carrasco Co-founder, ñustas
Ready to Get Started?
Whether you need a visual identity that looks as good as your product, a website that tells a better story, or an app that keeps users coming back, just click the button below and let's find out if we are a good fit.
