Bird&Be's rebranding
Bird&Be is a prenatal brand supporting people through every stage of their fertility journey, with a product line of supplements and at-home tests. As they grew past a handful of products, they needed a clear, scalable brand vision to grow with them.
Services
Rebranding
Packaging Design
Web Design (e-commerce)
Landing Page Design
Marketing Design
The Challenge
Bird&Be's original branding was beautiful. But as the business grew and needed more assets, they brought in different designers for different pieces, and consistency started to slip across touchpoints. At the same time, there wasn't a strategy for scaling the brand identity, which made it hard to keep adding products.
The approach
We kept the logo and brand mark because they worked as they were. The colour palette shifted warmer, typography got refined, and packaging evolved through several rounds shaped by real customer feedback. Inclusivity was also part of the thinking, making sure the brand spoke to everyone on a fertility journey, not just heterosexual couples. Not a one-and-done rebrand, but an ongoing system built to grow with the product line.
"We are a complicated brand that relies on design to communicate things in plain language to customers, so we rely heavily on design helping our business. Pili has been with us from early startup days through tremendous growth and we are so thankful and grateful."
Breanna Hughes, Co-founder, Bird&Be
The Result
The rebrand gave the team one visual language to work from, so they could bring on specialists for email and ads without losing consistency. I've stayed on as a retainer partner for over five years, supporting them on creative campaigns, packaging updates, new product packaging, website updates and other creative assets.
"Pili is one of the rare designer unicorns who can do pretty much everything from print and packaging, to UX/UI. Her flexibility and working method makes her feel like she's an extension of our team."
Breanna Hughes, Co-founder, Bird&Be
Ready to Get Started?
Whether you need a visual identity that looks as good as your product, a website that tells a better story, or an app that keeps users coming back, just click the button below and let's find out if we are a good fit.
