Brand design
UX/UI design for e-commerce
Packaging design
Snug is a cozy and minimalist home decor and home goods brand for modern and independent millennials. The brand positioning focus on being the high-end version of Ikea with accessible but high-quality furniture. Our role was to design the brand’s visual identity, packaging and e-commerce store.
Building an e-commerce store is rarely a simple project, especially for brands like Snug, where each product can have multiple variations in material, color, and dimensions. Our focus was on making the shopping process simple and clean, while still allowing users to select everything they need, all while taking into consideration the company's inventory requirements.
Snug not only sells its own products, but also curates products from different brands to create cohesive collections based on interior design and lifestyle. The unboxing experience was designed to make the user feel more connected to the Snug brand and excited for their purchase. Whether you buy a product from Snug or from another brand, opening a box from Snug should feel cohesive and inviting, like receiving a gift.
