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UX/UI design
E-commerce design
Brand & packaging design
Photo styling and editing
Bird&Be is a cutting-edge fertility supplement and at-home test brand. Their mission is to demystify fertility, making it more accessible and providing a better fertility journey for people. We have had the pleasure of working together with Bird&Be since 2021, serving as their in-house design team and delivering exceptional results. In this case study, we showcase the full rebranding and redesign of their e-commerce store.
The main goal of the rebrand and e-commerce store redesign was to elevate the brand to better fit the needs of their ideal customers and stand out from their competitors, while crafting a visual system that can easily be scaled up, particularly in regards to packaging.
We selected a colour palette that combines warm and bright colors, along with custom-designed shapes and iconography, to work together and establish a sense of companionship, guidance, and understanding. A fertility journey is often non-linear, and our design choices reflect that.
